Create a custom shortcode for WordPress
<?php
add_shortcode('your_code', 'my_function');
function my_function() {
$message = 'Hello world!';
return $message;
}
Source: Create a shortcode in WordPress (github.com)
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For shortcode with parameters, check this: https://developer.wordpress.org/plugins/shortcodes/shortcodes-with-parameters/
https://wordpress.stackexchange.com/questions/172919/how-to-create-a-shortcode-with-1-parameter-atts